For audio #2

Does he think technology males good communication easier?

technology helps communication to a large extent and makes everything a little easier and more practical but most people do not make good use of technology

What four key points does Alastair make about communication?

People have limited attention, therefore the sender must make a greater effort to know what he wants to communicate and thus be able to give the message correctly.

Recognize that communication has to do with meaning, I believe that at this point it is not only about giving a lot of information but also that you must be very specific in what you want to express.

People have a time limit to listen carefully to what is being broadcast to them and that is why you have to learn to make the information very clear and specific. People need to learn to listen in order to receive information correctly.

For communication to be good, there must be interest to get the message.

For audio #3

Technology and communication.

Alastair gives an example with Amazon, since this company is one of those that is more at the forefront of technology and tries to listen to the comments of its customers and their needs to make the customer have a communication with Amazon and thus they can give a better service to their customers since they know the importance of listening to their consumers.

For audio #4

What mistakes did the company make?

Made the client feel uncomfortable when the company implemented a complaint system through audios to know their comments