Marketing in the 21st Century 17

 Task 1 Marketing

What is the definition of Marketing?

Marketing is a social and administrative process through which groups and individuals obtain what they need and want through generating, offering and exchanging valuable products with their peers. It is about understanding everything that is behind a sale, to motivate and incentivize it.

What is understood as Market in business?

Are the individuals and organizations that are dedicated to selling and buying goods and services to produce other goods and services, reselling to other business users to consumers.

What is the purpose of Marketing?

The main objective is to position a product or a brand in the minds of consumers, to sell more and obtain more profits and customers.

Why is Marketing important?

It is an important factor to improve people’s lives as well as for companies, since thanks to market studies it is possible to know the needs and / or wishes of customers, after collecting all the information and having the necessary, strategies and products and / or services are developed that are adapted to the needs of customers.

What are the different types of Marketing? Define them in detail.

1. Offline or traditional marketing:

They are those actions that are carried out outside the internet, which is why it is also called traditional. These include newspaper ads, merchandising or telemarketing. Although digital is now in fashion, it is still a type of marketing widely used today, since it combines very well with all digital tools, making its functionality multiply.

2. Digital marketing:

They are all those strategies carried out online. It encompasses content marketing or social media. However, globalization and technological advances have made it a fundamental tool for any company, since any user has the power to share information with the rest of the world online.

3. Outbound Marketing:

It is used to win new customers. Also known as intrusive marketing, however it is currently being questioned, since on several occasions it causes the opposite effect to the desired one, interrupting consumers and causing a negative perception of the brand.

4. Inbound Marketing:

This type of marketing is used as a strategy to attract consumers, causing them to become leads and then real customers.

5. Content marketing:

It consists of offering relevant and valuable content for the consumer. Its goal is to hook them and make them buy, also generating a positive perception of the brand. Some main formats are blogs, infographics, or webinars.

6. Email marketing:

With it, they manage to send content and offers by email, approaching the consumer and making them go directly to the purchase objective.

7. Social Media Marketing:

If consumers use them, companies use them. This type of marketing is used mainly to inform, observe and interact with the target audience. They also allow you to create ads, which makes the business-consumer relationship much closer.

What are the aspects a marketer needs to consider nowadays?

1.- Be analytical and creative.

2.- Have interpersonal and communication skills.

3.- Have agility to adapt quickly to changes.

4.- Convey empathy and optimism.

5.- Have the ability to work as a team.

What are the differences between Marketing in the past and Marketing in the 21st century?

Marketing has become more and more present over time. The evolution of the marketing concept is a fascinating story of adaptation and organization.

The little competition and the minimum cost of production were integrated in a context of excessive demand on the part of the consumers. This was because consumers were willing to absorb any product as long as it was accessible and readily available. Consequently, companies opted for passive marketing on the concept that products were selling “on their own.” Back then, the only competitive weapon in marketing was overproduction.

Today, faced with the privileged position of the consumer and strenuous competition, companies focus on society as a whole. The study of needs is carried out by market agents who seek the creation, intensification and maintenance of relationships with consumer communities. The primary objective is to offer a greater degree of satisfaction to society without harming it. Politics and public opinion revolutionize marketing, expanding its borders towards ecology, minorities and social responsibility.

Bibliography:

https://www.rdstation.com/es/blog/mercadotecnia/

https://www.cetys.mx/educon/cual-es-el-objetivo-de-la-mercadotecnia/#:~:text=La%20mercadotecnia%20consiste%20en%20un,aquellos%20relacionados%20con%20la%20demanda.&text=Lograr%20posicionar%20un%20producto%20o,objetivo%20principal%20de%20la%20mercadotecnia.

https://cecc.edu.mx/La_importancia_merca#:~:text=La%20mercadotecnia%20es%20un%20factor,y%20los%20producto%20y%2Fo

https://escuelamarenostrum.com/cuantos-tipos-de-marketing-existen/

https://merca3w.com/evolucion-del-concepto-de-marketing/